Intelligence – The CV Tribune

Voice-of-the-customer program successfully deployed

Christian Velten — Thu, 07 Nov 2024 18:18:00 +0000

Since late 2022, I am leading the Roche Pharma corporate Voice-of-the-customer (VoC, customer feedback) Program. During the past ~2 years, I have been designing, setting-up and deploying VoC @Roche Pharma. As part of that I have set-up a lean and high performing cross-functional matrix team driving the effort. The program’s set-up includes … Since the [...]

Source

Cross-functional matrix squad formed for the Roche Pharma corporate VoC program

Christian Velten — Wed, 01 Feb 2023 08:31:00 +0000

Over the last few months, since I had accepted the lead for the corporate Voice-of-the-customer (VoC, customer feedback) Program, I built and grew a cross-functional matrix team (squad), jointly delivering on developing and implementing the program at Roche Pharma The high-performing VoC Program squad unites colleagues from … … where a lean core team delivers [...]

Source

Medical CX paving the way for customer feedback at Roche Pharma

Christian Velten — Sun, 16 Jan 2022 11:53:00 +0000

In 2020, a highly talented CX Insights lead in the Roche Pharma Medical CX department (which I had the pleasure to lead), together with cross-functional colleagues, set-up and drove the first global customer feedback program at Roche Pharma. The initiative called ‘OneFeedback‘ (leaned towards the ‘OneRoche’ vision wording) had been the forerunner of and was [...]

Source

“Product Literature Database” (PLD) … what the heck is this?

Christian Velten — Wed, 05 Nov 2014 16:34:50 +0000

Pharmaceutical companies have an inevitable need for regular if not permanent analysis of literature published on their products. They are not only legally obligated with regards to pharmacovigilance (e.g. processing of any undesirable drug effect reported somewhere) and medical information (e.g. answering product inquires by practitioners and pharmacists). Beyond that, product reports within the scientific [...]

Source

How to maximise the effectiveness of your FTO research – Checklist

Christian Velten — Fri, 11 Apr 2014 13:12:46 +0000

Information research on freedom-to-operate is daily business patent research. But it should never be undervalued. Every single project somehow is a class of its own. And missing the tiniest piece of “public” information can have major impact on the success of your IP strategy. So, standard guides and how-to’s do not really serve the need for distinct [...]

Source

eNova, a unique source of product information at Novartis

Christian Velten — Sat, 07 Dec 2013 16:44:00 +0000

Since the late 1960’s up to the end of 2013, eNova was the Corporate Product Literature Database of Novartis and its ancestors. But in fact it was much more than that. Over many years of continuous improvements, eNova had evolved to the most sophisticated, mature and powerful information source on real-world product behavior. Providing an outstanding [...]

Source

“eNova QuickAnswers” iOS app available

Christian Velten — Mon, 07 Oct 2013 19:44:00 +0000

In 2013, I initiated and promoted the development and implementation of “eNova QuickAnswers”, a quick and easy access to standard product-related answers for marketing and medical information colleagues at Novartis. “QuickAnswers” was finally realized as search tool within eNova and as website widget which could be implemented on any intranet or Sharepoint site Last not [...]

Source

Checklist on pitfalls with bibliographic searches

Christian Velten — Tue, 17 Apr 2012 16:42:31 +0000

With a so-called “bibliographic search” you are looking for the abstract or full-text of a scientific publication. This means, you already have at least some citation information on the publication, like author name(s), publication year, title, journal name, volume#, issue#, and/or page#. There are some known traps and pitfalls with bibliographic searches, that I would [...]

Source

How to find high-quality patent information?

Christian Velten — Sun, 10 Jul 2011 18:03:12 +0000

The major challenge for most IP workers is to know where and how to retrieve up-to-date, high-quality patent as well as patent-related information. Well, for simple searches regarding a known patent number, inventor, assignee, head title, etc. there are already a couple of easy-to-use Internet sources provided by national and international patent authorities. For example, [...]

Source

Drug Intelligence Report available

Christian Velten — Tue, 30 Nov 2010 18:38:00 +0000

Within two weeks in November 2010, I conceived the “Drug Intelligence Report” concept (360° view on a product) for Novartis Global Medical Affairs. The mission was to provide senior management with a daily-basis full picture view on Novartis products. Factually, the general situation at Novartis at that time was a high fragmentation of internal information sources [...]

Source