Content strategy – The CV Tribune

Customer Driven Content Authoring … increasing significance of and trust in corporate answers to medical inquiries

Christian Velten — Sat, 04 Dec 2021 11:08:00 +0000

In 2021, members of my team of the Roche Pharma Medical CX department together with the Roche Pharma Global Medical Information team were driving an truly exciting initiative on innovating how Roche answers to medical information inquiries. The initiative called ‘Customer Driven Content Authoring‘ (CDCA) was based on a systematic co-design approach with Roche customers, [...]

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Meet me @CX Management for Life Science virtual conference

Christian Velten — Fri, 12 Nov 2021 18:24:00 +0000

Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients' opinions.

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Providing Roche with a Digital Content Best Practices Framework

Christian Velten — Sat, 27 Mar 2021 10:48:00 +0000

The Medical Customer Experience department I had the pleasure to head at Roche Pharma (global), embraced the full value chain of digital customer touchpoints, medical content processes, internal customer engagement supporting platforms/tools, CX insights, and CX execution. As part of the overall ambition to provide customers and patients with better experiences with Roche, the Digital [...]

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