Customer engagement – The CV Tribune

The first 5 actions for making your pharma business more digital

Christian Velten — Sun, 30 Jun 2019 15:25:51 +0000

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions, etc. on how to make our business more digital. But with all the things you will read and hear, there is an obvious question. Where to start, which measures to take first? Here I am [...]

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Are you limited by opt-ins?

Christian Velten — Sun, 17 Mar 2019 15:03:32 +0000

Already before the latest data privacy regulations had been released, an effective opt-in has always been key for any customer communication if not engagement campaign. GDPR now forces us to take it even more seriously. Actually, opt-ins are the bottleneck for any multi- or omni-channel campaign. Without having adequate customers’ opt-ins in place your digital [...]

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Why digital transformation of pharma is behind other industries … and how to overcome

Christian Velten — Sun, 27 Jan 2019 18:28:33 +0000

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a permanent repetition of the evident, multiple studies (example), journal articles and blog posts are frequently reporting about pharma’s digital retardation. But that is not a fair comparison. Also being part of the truth, markets for [...]

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Strategic domains of digital customer engagement in pharma

Christian Velten — Sun, 11 Nov 2018 21:24:23 +0000

Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the most important part of a symphony orchestra. If you ask a violinist, he certainly will confirm. But dare asking the trumpeter. Across any pharmaceutical organization there is typically a variety of digital ‘music’ played for [...]

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Being blinkered with doing promotional apps

Christian Velten — Sat, 03 Feb 2018 13:12:22 +0000

At least inside the pharma branch of industry I am working in, there clearly is a preference for iOS devices, iPhones and iPads. Everyone has at least one of those stylish tools in his pocket, if not in his or her hand most of the time. iOS devices are internal corporate if not even industry [...]

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