Digital transformation – The CV Tribune

MAPS panel on the Power of Digital in Medical Affairs

Christian Velten — Thu, 16 Dec 2021 20:16:00 +0000

Presentation about providing commercial value proof of customer experience approaches.

Business integration of Actelion digital customer engagement has reached a key milestone

Christian Velten — Wed, 30 Oct 2019 18:36:00 +0000

I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned with the development of a Global Digital Strategy for Actelion, which I had been leading in parallel. This included the identification & prioritization of business-relevant Janssen digital customer engagement assets for potential Actelion business use. With [...]

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The first 5 actions for making your pharma business more digital

Christian Velten — Sun, 30 Jun 2019 15:25:51 +0000

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions, etc. on how to make our business more digital. But with all the things you will read and hear, there is an obvious question. Where to start, which measures to take first? Here I am [...]

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Why digital transformation of pharma is behind other industries … and how to overcome

Christian Velten — Sun, 27 Jan 2019 18:28:33 +0000

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a permanent repetition of the evident, multiple studies (example), journal articles and blog posts are frequently reporting about pharma’s digital retardation. But that is not a fair comparison. Also being part of the truth, markets for [...]

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