Digital – The CV Tribune

Start shifting gears with AI-supported operational efficiency

Christian Velten — Mon, 05 Jan 2026 14:25:41 +0000

Training employees on AI tools might miss the point; why not investing into fully AI-managed operational workflows that free people for impact.

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Strategic impact vs operational efficiency … where to start with AI?

Christian Velten — Mon, 22 Dec 2025 14:03:30 +0000

Where to prioritize corporate AI implementation & investments? First improving operational efficiencies, or prioritizing AI use cases aligned with strategic business priorities?

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Transforming customer interactions and relationships by digitizing the journey (AMCX Fireside Chat)

Christian Velten — Tue, 04 Nov 2025 10:30:42 +0000

Fireside chat at Dec 2025 AMCX monthly meeting on transforming customer interactions and relationships by digitizing the journey.

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Patient Experience Management (PXM) & the Evolution of Digital Patient Engagement (Webinar)

Christian Velten — Fri, 31 Jan 2025 11:33:32 +0000

Medical Affairs Professional Society webinar on Patient Experience Management (PXM) and Digital Patient Engagement Strategy.

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“How to find the right digital channels to deliver exceptional customer journeys?”

Christian Velten — Thu, 07 Mar 2024 19:07:00 +0000

Today, I had the great pleasure to discuss with Olivier Mourrieras how customer journeys reveal no only moments-that-matter but also channels-that-matter. I have been a guest at a ‘CX Huddle’, a format run by TribeCX for their CX Learning Community. To spark the discussion I started to provide insights into the pharma business model and [...]

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“Are you paying for transformation to fail?”

Christian Velten — Sat, 23 Sep 2023 14:53:00 +0000

Panel discussing if investments into digital transformation are paying out at the 2023 Indegene Summit "Future Ready Healthcare"

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Panel discussion on Medical Omnichannel Engagement in the Pharma Industry

Christian Velten — Thu, 22 Sep 2022 20:26:00 +0000

Panel on Medical Omnichannel Engagement at the Indegene Digital Summit 2022

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“How to Build an Omnichannel Customer Experience”

Christian Velten — Wed, 03 Aug 2022 18:42:00 +0000

I will be at the CX 3.0 Conference, held virtually next week Thursday, September 8th, at 9 a.m. CET. Find me representing Roche and speaking about “How to Build an Omnichannel Customer Experience”, where we have agreed on an interview-style presentation (so, no boring slides but true facts 😉 ). Just realized that my highly [...]

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Omnichannel transformation: job well done?! @ NEXT Pharma Summit 2022

Christian Velten — Mon, 07 Feb 2022 19:46:00 +0000

I am proudly looking forward to joining Yigal Aviv from Pfizer and Dirk Abeel from OMNI-X-ELLERATION for a panel discussion about the current maturity of omnichannel in the pharmaceutical industry. I am representing Roche. Feel free to listen to us remotely, on March 8 at 3:30p.m. CET, in case the topic might find your interest, [...]

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Introducing CX at a digital product launch

Christian Velten — Sat, 22 Jan 2022 14:35:00 +0000

In 2022 I had the great pleasure being a member of a cross-functional “digital squad” which was defining and executing on a digital launch strategy for a new pharmaceutical treatment launched by Roche in the EU. We saw an exceptional opportunity using the product launch as a sweet spot for early introducing CX methodology to [...]

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