Digital solutions – The CV Tribune

Start shifting gears with AI-supported operational efficiency

Christian Velten — Mon, 05 Jan 2026 14:25:41 +0000

Training employees on AI tools might miss the point; why not investing into fully AI-managed operational workflows that free people for impact.

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‘The empowerment of the people: digital health, self-care and the future of healthcare’, panel discussion at @MedFIT 2025

Christian Velten — Tue, 28 Oct 2025 11:51:52 +0000

Dr. Christian Velten speaking at MedFIT 2025 conference, about "The empowerment of the people: digital health, self-care and the future of healthcare".

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MAPS panel on the Power of Digital in Medical Affairs

Christian Velten — Thu, 16 Dec 2021 20:16:00 +0000

Presentation about providing commercial value proof of customer experience approaches.

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Medical CX driving Customer Services Evolution across Roche Pharma

Christian Velten — Sat, 07 Aug 2021 10:55:00 +0000

Between 2019 and 2022, members of the Medical CX department (which I had the honor to lead) drove the evolution of (medical) customer services provided by Roche Pharma. We were supporting Digital Health, Personalized Healthcare and FMI divisions of the company with expertise about and implementation of customer services around their products, Typically being program-embedded [...]

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Providing Roche with a Digital Content Best Practices Framework

Christian Velten — Sat, 27 Mar 2021 10:48:00 +0000

The Medical Customer Experience department I had the pleasure to head at Roche Pharma (global), embraced the full value chain of digital customer touchpoints, medical content processes, internal customer engagement supporting platforms/tools, CX insights, and CX execution. As part of the overall ambition to provide customers and patients with better experiences with Roche, the Digital [...]

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The Roche global portfolio of medical customer platforms has been optimized

Christian Velten — Tue, 11 Aug 2020 18:16:00 +0000

Together with my team, we effectively consolidated the Roche medical portfolio of platforms & tools supporting customer and patient engagement. The Digital Engagement team in the Medical Customer Experience department – which I have the honor to lead – is managing all digital platforms, touchpoints and tools which are directly or indirectly serving Roche customers [...]

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Following passions: CX Inspiration Hub has been published

Christian Velten — Wed, 03 Jun 2020 12:57:00 +0000

What can be better and give you more energy than combining two passions? In my case, this happened while working on the “CX Inspiration Hub”, which brought together my professional passion for customer experience (CX) and my personal enjoyment of creating digital media. It is also about giving something back. On my personal journey to [...]

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Legal & compliance = digital enablers

Christian Velten — Sun, 21 Apr 2019 12:55:44 +0000

💡 Legal and compliance issues often arise late in project development. 💼 Teams in pharma or medtech face delays due to last-minute legal and compliance rejections. ⏰ Timelines and milestones are at risk, causing frustration and pressure on project teams. 🚫 Initial rejection leads to disappointment and anger towards legal and compliance. 🔄 An alternative approach involves early involvement of legal and compliance. 🤝 Engaging them from the start ensures proactive guidance and a collaborative environment. 🌟 Shifting from asking "is this compliant?" to "how can we make this compliant?" empowers legal and compliance as facilitators rather than blockers. 😊 This approach improves cooperation, potentially leading to happier legal and compliance teams and smoother project execution.

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Are you limited by opt-ins?

Christian Velten — Sun, 17 Mar 2019 15:03:32 +0000

Already before the latest data privacy regulations had been released, an effective opt-in has always been key for any customer communication if not engagement campaign. GDPR now forces us to take it even more seriously. Actually, opt-ins are the bottleneck for any multi- or omni-channel campaign. Without having adequate customers’ opt-ins in place your digital [...]

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Strategic domains of digital customer engagement in pharma

Christian Velten — Sun, 11 Nov 2018 21:24:23 +0000

Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the most important part of a symphony orchestra. If you ask a violinist, he certainly will confirm. But dare asking the trumpeter. Across any pharmaceutical organization there is typically a variety of digital ‘music’ played for [...]

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