Lead Global Digital Customer Engagement Strategy at Action-Janssen J&J – The CV Tribune

Business integration of Actelion digital customer engagement has reached a key milestone

Christian Velten — Wed, 30 Oct 2019 18:36:00 +0000

I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned with the development of a Global Digital Strategy for Actelion, which I had been leading in parallel. This included the identification & prioritization of business-relevant Janssen digital customer engagement assets for potential Actelion business use. With [...]

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The first 5 actions for making your pharma business more digital

Christian Velten — Sun, 30 Jun 2019 15:25:51 +0000

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions, etc. on how to make our business more digital. But with all the things you will read and hear, there is an obvious question. Where to start, which measures to take first? Here I am [...]

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Digital customer & patient engagement strategy delivered

Christian Velten — Wed, 20 Feb 2019 18:05:00 +0000

As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for commercial & medical functions (digital transformation of business). Together with a specialized agency, provision of a global digital strategy for Actelion business, including an omnichannel strategy for disease-specific promotional and medical communication. Establishment of a cross-functional and [...]

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Why digital transformation of pharma is behind other industries … and how to overcome

Christian Velten — Sun, 27 Jan 2019 18:28:33 +0000

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a permanent repetition of the evident, multiple studies (example), journal articles and blog posts are frequently reporting about pharma’s digital retardation. But that is not a fair comparison. Also being part of the truth, markets for [...]

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Strategic domains of digital customer engagement in pharma

Christian Velten — Sun, 11 Nov 2018 21:24:23 +0000

Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the most important part of a symphony orchestra. If you ask a violinist, he certainly will confirm. But dare asking the trumpeter. Across any pharmaceutical organization there is typically a variety of digital ‘music’ played for [...]

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