Those who know me a bit longer know me for being a big advocate for seeing patients as customers (of healthcare providers, pharma included). This can be perceived as a quite provocative statement. But I think, I have some quite good arguments at hand.
A big thank you goes to Mark Doyle by “A life in a day” for the opportunity to share my thoughts today, to discuss them, and to the be challenged on it. Feel free to watch the recording on the ‘A life in a day’ website, please.
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