“Empowering and equipping Europeans with health information
for active personal health management and adherence to treatment”
Gravitate Health (“A digital health information journey”) is an EU initiative aiming to equip and empower EU citizens with digital information tools that make them confident, active, and responsive in their patient journey and encourage safe use of medicines for better health and quality of life. To achieve this, the Gravitate Lens (G-lens®), which focuses on approved electronic product information (ePI) content, and offers a direction for patients to access trustworthy, up-to-date information that better meets their individual needs.
Gravitate Health is set-up as a public-private-partnership with 45 members from Europe and the US, co-led by University of Oslo (coordinator) and Pfizer (industry lead), funded by the Innovative Medicines Initiative (IMI). It is a joint undertaking of the European Commission, the European Federation of Pharmaceutical Industries and Associations (EFPIA).
Roche‘s involvement in this EU cross-industry initiative was served by a member of the Medical CX department.
More on Gravitate Health on the European Patients Forum website …
