In today’s dynamic political landscape, European pharmaceutical companies have a unique opportunity to thrive despite the challenges presented by evolving US policies. While tariffs and cost pressures may cause hesitation, this moment calls for innovation and bold strategies. Are these obstacles a chance for growth, or merely an excuse to hold back?

A disclaimer first. I am not Swiss myself. So, I claim being a (mostly) unbiased and impartial advocate. Since late 2008, I am working in multinational Swiss-based companies. And in all of them I now and then met other non-Swiss colleagues who whispered complaints about their Swiss colleagues. Typically it is about Swiss people being perceived as being slower with business progress, too much into details, causing delayed decisions. Thereby taking some non-Swiss colleagues’ nerves. After having had the opportunity experiencing myself the “Swiss way” and its business impact for a couple of years, I need to say … that I simply but totally disagree. There seem to be some cultural misunderstandings if not myths in place. Actually, I personally would love to see more Swissness and Swiss colleagues in business. So, also as my very personal homage to Swissness and tribute to many Swiss colleagues I had the honest pleasure to work and succeed with over the years here are my … 6 Reasons why every Swiss-based multinational should dare going for more Swissness OK, I am fully aware that I might also step into the pitfalls of (positive) prejudices and oversimplifications. I know that there is not “THE Swiss colleague”. That there are individuals with diverse characters, natures and strengths. But, to my humble opinion, it is important to not ignore cultural imprints and DNA which are part of all of us. The power is with not denying but using its strengths positively. 1. You are working for a Swiss company on Swiss ground … so, what is the point?! As an US-American would you like to be blamed for allegedly dabbling in everything … at home? As German for always “being too German” uttered by a non-German in a German company in Germany? As an English for being cold and without empathy by expatriate colleagues in the London office? How would this feel? Think about your own culture and the myths, prejudices and distorted pictures in place. For me personally, blaming someone for living his culture in his country is simply disrespectful, sorry for being fully transparent here. (no, this is not German rudeness, in our culture we simply enjoy ‘clarity’ 😉 ) Cultural inclusion & collaboration is a critical behavior in a diverse and multicultural business environment, actually boosting the quality and impact of team deliveries. All cultural nuances add to success. Together they are strong. 2. The company you are working for was grown and made successful by Swiss people The typical Swiss-based multinational (esp. in pharma) is among the top 10 global players. So, the Swiss style of the Swiss people who made the Swiss company big … obviously seems to have worked pretty well, wouldn’t you agree?! Or why did you decide to work for this company? Because of a low performance, weak market share and a bad reputation? Evidently, the Swiss way of growing business has been a success factor. Something worth to be acknowledged. 3. Swiss are more reserved and less good with promoting their successes … especially compared to people with other cultural backgrounds. So, the reason why the power of Swissness might not be evident every day could be that it happens more silent and in the background. This might not be exclusive to Swiss nature. And yes, poor self-promotion can be a big mistake in multinational business environments (which is a different topic). But it is important to be considered. 4. The proof of the prejudice fails A very simple counter proof. Honestly: did a reduction of the number Swiss people working in your Swiss-based company considerably increase speed and performance? You see! I am not aware of any example where the reduction of Swissness would factually have increased speed and performance. Myth and reality. 5. Swiss are not slow, they are involving and lasting Switzerland is known as one of the most stable and safe countries worldwide. The quality of its democracy is rated among the top 5. Swiss people are among the top 10 most happy citizens in the world. So, does this sound like an ineffective or toxic culture? And what is the Swiss secret sauce? To better understand Swiss business behavior, your need to understand the Swiss DNA. Switzerland is actually a culturally quite diverse and rich country. Each region has its own cultural heritage, history, and language. It is a bit of having 3-4 countries into one. So, the whole Swiss society and political system are based on finding common ground, collaboration, compromises, and bringing together a diversity of perspectives. Decisions are driven by having many people and views being included and aligned, aiming to reach broad acceptance. Swiss think and live the “we, together”. As a consequence, decision processes take longer, yes. Changes take longer, yes. But … the outcomes are solid and reliable, broadly accepted and aligned, lasting and sustainable, and investments into unnecessary changes are avoided. One certainly can take different opinions on that, and the approach without any doubt also has its downsides. But on the other hand, outcomes cannot be ignored. Just a few facts & figures … 6. The Swiss way is a way to economic success Switzerland is proven being … So, again, the Swiss way obviously and evidently seems to work pretty well. I find it actually more and more attractive and promising. So, I still boldly say as a non-Swiss: Dare to go for more Swissness in business. And work closer with Swiss colleagues. You cannot loose. Just benefit from and enjoy the power of Swiss business…

Well … honestly spoken … I appreciate myself. Not always. But again and again. And I admit to enjoying it. I appreciate myself for minor and major achievements. Every time something worked as planned. Every time I kept milestones and budget … or even overachieved. Then, I am as pleased as Punch, deeply proud of myself, and I inwardly tell myself: “Well done, Christian!” No, I do not miss appreciation by others. Most of the time I have been very fortunate having fellows and leaders, who acknowledged and esteemed my contribution … and myself. Hence, I always felt privileged. I never took it as granted, and I know that many others have to go without appreciation by others. But especially then it is even more important to honor yourself, to self-appreciate your performance. For me, the joy about my own success goes along with self-respect; the value I give myself. Frankly spoken, for quite a long time I thought that it would be absolutely common being pleased about own successes. A natural element of intrinsic motivation. Praise has been proven to be the best motivator. By praising myself I motivate myself. And that is how it also always felt for me. And over the years it carried me through various difficult situations. Meanwhile I have learned that self-appreciation is by far common and generally understood. From time to time I meet people having a serious problem with appreciating themselves, appreciating their own performance. But I think we agree that most successes are earned through hard work and are not to be taken as granted. For that reason, it should be well justified being proud of any single success. Not the narcissistic, foppish type of self-praise … but the well-deserved inward self-appreciation for a real performance. No pride which is exaggerating the own person. But joy because you successfully delivered. If I do not appreciate myself and my achievements … why should others…

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea. Antoine de Saint-Exupéry Of course yearning alone is not enough. You certainly need quality wood, good tools, clear allocation of tasks, a plan and much more. And yes, unfortunately I also know more than enough ‘hot-air guns’ in leadership positions, who contribute great visions (= yearnings) … but that has been it. I would like to talk about myself instead. In the past, I realized that sometimes I got lost in bits and pieces of strategic or project planning and management during workaday’s life. This simply happens when you are working quite intensively and focused. I am sure you know what I mean. The issue is that then the big picture easily gets lost. But this big picture is really important. It actually is the destination, the purpose of everything being done! Not adhering perfectly to the project plan or KPIs. Those are just resources and tools … but in daily routine they sometimes end in themselves. Neither the wood is the destination, nor is the ship. The destination is being able going out to sea and sailing to other places. It is about motivation. To take along people, employees and colleagues. To not just let them settle tasks. But to actively include them in an exciting, promising and joint journey. For me, Saint-Exupéry’s “yearning” is anticipation, joy, enthusiasm and identification. I am deeply convinced that this kind of “yearning” does not only yield in settling required tasks … … but to jointly deliver superior achievements and true innovation. More than the best project plan ever could…

2015 has been a good year!

It might not appear as such on the first view. And unfortunately there are always enough “devaluators” who are first and foremost fixated on crises and conflicts.

But a lot of positive and good things happened in 2015 which are worth to look back on. In the German newspaper DIE ZEIT (#52, 23.12.2015) Hannes Soltau, Merlind Theile and Doreen Borsutzki published a remarkable collection of facts.

I so far met basically three archetypes of human characters within – esp. larger – companies: Builders, Maintainers and Destroyers. Builders Building is their passion. They are restless. The status quo never is good enough. After the implementation is before the implementation. Builders are thinking forward, innovatively and constructively. They see changes as tools for improvement and development. But they set a high value on a well-founded and provable rational for any changes needed as part of their overall plan. Builders know that for being successful they have to convince others (like Maintainers) and bring them in. They are usually quite clever in positively influencing people, and they can be very inspiring and motivating for others. On the other side of the coin, Builders can be quickly frustrated by resistance to – in their view – obvious room for improvement. E.g., Builders have the tendency to underestimate the importance of politics, esp. when going beyond factual businesslike objectives. If they fail it is often due to a outflanking by games at work. Beyond that, Builders will always be strong drivers of innovation and development. Maintainers Maintainers merge into ensuring stability and consistency … of processes, services, tools, etc. They can do the same set of tasks over and over again, day after day, year after year. Continuity is their mission. As a convenient side effect, Maintainers are extremely good in identifying deviations and threads. So, Maintainers love the status quo. But they are not just resistant to changes, a common misunderstanding and complete misinterpretation. Factually, they just insist on a well-founded and convincing justification for a change. What is actually a fair approach! Factually, Maintainers are the backbone of most companies, ensuring business continuity. They bring overeager Builders back to earth, and steadily mop up behind Destroyers. Destroyers The dilemma of Destroyers is that most of them are deeply convinced they would be Builders. So, a mismatch between self- and external perception is definitely an issue with Destroyers. Well, basically they are right. Building often needs changes, and changes sometimes also need destruction. But they make 2 major – to my opinion – mistakes. First, they are biased and fixated on change. And second, they generally mistake change with destruction. Many Destroyers follow the illusion that the event of a change itself would be good. They are disciples of change. In their thinking it boosts organizational creativity and evolution. The origin of this misconception is an outdated and wrong sociological interpretation of the biological evolution paradigm. On top, Destroyers often undervalue the importance of sound change management – not in proclamation but in implementation. Then, destruction is not an intrinsic consequence of the change but of bad (or no true) change management. “Chopper managers” are typical Destroyers. So, you don’t know “chopper managers”? I am sure you do! “Chopper managers” are hopping from one position to the other, like tourist doing a helicopter sightseeing tour. They simply fly in (whence-soever), make a lot of wind when landing, create a maximum of confusion, and fly out again soon enough before they need to face the outcomes or take responsibility for long-term consequences. Unfortunately, Destroyers have the highest impact in many companies, giving Builders and Maintainers a hard time. So, what are you?! I found myself without doubt having a very strong Builder component. I love to develop, to implement and to provide new solutions. I can also be a Maintainer … for a while. But sooner or later this stops satisfying me, and I start looking for opportunities to do some “building” and improvement at least within my proximate range. I am also open to destruction, but I insist on well-founded and convincing rational as well as sound change management. And I absolutely hate destruction of a so-called “running system” without true need, or doing a change just for its own sake. Altogether, it looks like that I seem to be a Builder, with a secondary Maintainer facet, and only constructive Destroyer qualities. Builder, Maintainer or Destroyer … what are…

You might have asked yourself already, why I once selected “TrapperPhD” as my online nickname? The story behind TrapperPhD … To make a long story short … during my university time my nickname was “Trapper” (honestly spoken, one out of a couple). And after finishing my doctorate, “Trapper PhD” was a logical consecutive consequence … but also a tribute to “Trapper John, M.D.”, a famous TV series in the 80s of the last century (when I grew up, “those times long ago”). Last not least, I like this name because I like the qualities, trappers stand for. What trappers are famous for…