In my role as Global Head of the Medical Customer Experience department at Roche Pharma (global) I have been co-initiating and co-sponsoring an initiative which aimed to make a Roche therapeutic area (“product line”) more patient-centric.
Together with the TA’s medical director, the Global Head of Patient Partnership and smart colleagues across all functions involved we focused on identifying barriers (to be removed), providing enabling resources enabling (facilitating patient-centricity in day-to-day business), and ‘building on successes’ (sharing best practice examples).
