Browsing: Commercial
Since late 2022, I am leading the Roche Pharma corporate Voice-of-the-customer (VoC, customer feedback) Program. During the past ~2 years,…
Presentation about providing commercial value proof of customer experience approaches.
Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business
Today, I had the great pleasure to discuss with Olivier Mourrieras how customer journeys reveal no only moments-that-matter but also…
Presentation on Maximise Measurement Tools & Metrics To Communicate The Commercial Value Of CX & Prove The Strategic Impact By Demonstrably Improving ROI at 2024 9th Annual CX Conference
Companies need a shift in mindset from treating customer service as a problem-solving function and a cost center, to viewing…
Presentation about mastering customer experience in the pharmaceutical industry by applying universal methodologies.
Panel discussing if investments into digital transformation are paying out at the 2023 Indegene Summit “Future Ready Healthcare”
Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.
Dr. Christian Velten speaking at 2023 Reuters Pharma Barcelona conference about Roche using VoC to learn from HCPs’ & patients’ opinions.