Browsing: Commercial

Where to prioritize corporate AI implementation & investments? First improving operational efficiencies, or prioritizing AI use cases aligned with strategic business priorities?

AI is increasingly competing with pharma and healthcare industries on information and knowlegde about their products. This should not be ignored anymore.

Dr. Christian Velten speaking at 2025 Reuters Pharma Barcelona conference about closing the feedback loop and taking action on customer feedback

Presentation on “Patients’ VoC – measuring Patient Experience & taking action on it” at the 17th Annual Patient Affairs Summit in Berlin Germany

Since late 2022, I am leading the Roche Pharma corporate Voice-of-the-customer (VoC, customer feedback) Program. During the past ~2 years,…

Presentation about providing commercial value proof of customer experience approaches.

Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business

Today, I had the great pleasure to discuss with Olivier Mourrieras how customer journeys reveal no only moments-that-matter but also…

Presentation on Maximise Measurement Tools & Metrics To Communicate The Commercial Value Of CX & Prove The Strategic Impact By Demonstrably Improving ROI at 2024 9th Annual CX Conference

Companies need a shift in mindset from treating customer service as a problem-solving function and a cost center, to viewing…