Browsing: Commercial
Already before the latest data privacy regulations had been released, an effective opt-in has always been key for any customer…
As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for…
Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…
Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the…
Earlier this year, I was visiting a presentation by the Basel business development agency on the challenges of Medical Device…
At least inside the pharma branch of industry I am working in, there clearly is a preference for iOS devices,…
Why do agency representatives always show up in the same black or dark blue and ill-fitting suits?
Emphasizes the importance of delivering high-quality products over being overly lean.
Please forgive a best-ager this melancholic flashback. But one of the most inspiring projects during my career was the successful…
Do you remember? Y2K had been announced as the great entry into the millennium of biotechnology! Did you get it?…