Browsing: Commercial

Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.

Panel on Modernizing Medical Affairs at the virtual Reuters Pharma 2021 conference

I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned…

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions,…

Already before the latest data privacy regulations had been released, an effective opt-in has always been key for any customer…

As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for…

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…

Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the…

Earlier this year, I was visiting a presentation by the Basel business development agency on the challenges of Medical Device…

At least inside the pharma branch of industry I am working in, there clearly is a preference for iOS devices,…