Browsing: Content strategy

In 2021, members of my team of the Roche Pharma Medical CX department together with the Roche Pharma Global Medical…

Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.

The Medical Customer Experience department I had the pleasure to head at Roche Pharma (global), embraced the full value chain…