Browsing: Lead Global Digital Customer Engagement Strategy at Action-Janssen J&J
I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned…
Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions,…
As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for…
Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…
Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the…
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