Browsing: Strategy

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions,…

As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for…

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…

Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the…

Emphasizes the importance of delivering high-quality products over being overly lean.

Wisdom out of life for (working) life:  unknown author, translation from German

In late 2011 an additional organizational transformation within our Novartis division was announced more or less surprisingly. I had the lead…

You would be surprised (and shocked) by how many people use Google as the major or even sole information source…

A couple of days ago, I had lunch with a colleague, and we once again reflected on the question why…

Please forgive a best-ager this melancholic flashback. But one of the most inspiring projects during my career was the successful…