Browsing: Voice-of-the-customer (VoC)

Dr. Christian Velten speaking at 2025 Reuters Pharma Barcelona conference about closing the feedback loop and taking action on customer feedback

Presentation on “Patients’ VoC – measuring Patient Experience & taking action on it” at the 17th Annual Patient Affairs Summit in Berlin Germany

Since late 2022, I am leading the Roche Pharma corporate Voice-of-the-customer (VoC, customer feedback) Program. During the past ~2 years,…

Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business

Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.

Dr. Christian Velten speaking at 2023 Reuters Pharma Barcelona conference about Roche using VoC to learn from HCPs’ & patients’ opinions.

Over the last few months, since I had accepted the lead for the corporate Voice-of-the-customer (VoC, customer feedback) Program, I…

In 2020, a highly talented CX Insights lead in the Roche Pharma Medical CX department (which I had the pleasure…