Can you be customer-centric without knowing your customers’ opinion? Voice-of-the customer (VoC) is the methodology for knowing, actually a real-time process of getting to know our customers’ opinions and understand how we can give them a better experience … facilitating more and better business
And I am looking forward to speaking about real-life implementation of VoC in a pharmaceutical company at the Reuters Events 2023 Pharma conference, April 18-20 2023 in Barcelona, Spain.
“A real-life story: How Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions“
Find me on the afternoon of day 1 (April 18th) in the “Deepen Medical Affairs Digital Transformation” session
