Browsing: Pharmaceutical industry

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…

Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the…

Earlier this year, I was visiting a presentation by the Basel business development agency on the challenges of Medical Device…

I was leading a global biomarker+genetic testing program aiming to  identify hidden patients with Niemann-Pick type C, an ultra-rare and severe neuro-metabolic…

Jun 2018 – Oct 2019 / ACTELION PHARMACEUTICALS (JANSSEN J&J) Led the global digital customer & patient engagement strategy for…

I developed and provided a medical education program on MF-CTCL disease, supporting the launch of a new treatment product for the rare…

SAMS (“Saccade Analysis Made Simple”) is an educational app for clinicians on the identification of specific impairments of eye movements…

Pharmaceutical companies have an inevitable need for regular if not permanent analysis of literature published on their products. They are…

Since the late 1960’s up to the end of 2013, eNova was the Corporate Product Literature Database of Novartis and…

In 2013, I initiated and promoted the development and implementation of “eNova QuickAnswers”, a quick and easy access to standard…