Browsing: Strategy
Panel on Modernizing Medical Affairs at the virtual Reuters Pharma 2021 conference
The Medical Customer Experience department I had the pleasure to head at Roche Pharma (global), embraced the full value chain…
Together with my team, we effectively consolidated the Roche medical portfolio of platforms & tools supporting customer and patient engagement.…
One of the first things which happened after I had started heading the Medical Customer Experience department at Roche Pharma…
I joined Roche Pharma in Nov 2019 to build & develop the Medical Customer Experience department in the Global Medical…
I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned…
Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions,…
As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for…
Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…
Limiting digital customer engagement in pharma to commercial and medical communication would be like asserting that the violins are the…