Together with my team, we effectively consolidated the Roche medical portfolio of platforms & tools supporting customer and patient engagement.
The Digital Engagement team in the Medical Customer Experience department – which I have the honor to lead – is managing all digital platforms, touchpoints and tools which are directly or indirectly serving Roche customers and patients. Examples are the Roche medical information portal, the ForPatients platform on clinical trials participation, and Medically, a non-promotional resource for healthcare professionals to exchange scientific information & developments. But also Roche-internal tools like an internal one-stop-shop for all information on Roche products, a medical insights access point, and our publication management platform.
We finally achieved to make the overall portfolio more lean by reducing from 26 to 19 assets and trimming down (reducing maintenance efforts) further 5. As a result, the portfolio is not only easier to manage and saving expenses. This “straightening up” also allows the team to invest resources more efficiently and and more focused on future innovation.
| CLIENT: Roche Pharma PDMA (Global Medical Affairs) (as a Roche employee) | PROJECT TIME FRAME: November 2019 – December 2020 |
