In 2022 I had the great pleasure being a member of a cross-functional “digital squad” which was defining and executing on a digital launch strategy for a new pharmaceutical treatment launched by Roche in the EU.
We saw an exceptional opportunity using the product launch as a sweet spot for early introducing CX methodology to the go-to-market approach.
My role had been to add CX expertise and perspective to the table, where I have to say that my other functional colleagues (digital strategy, market insights, content management) had been remarkably open to consider new methodologies for a more customer-expectations-driven approach.
Not claiming that this first attempt had been perfect, but a couple of aspects were successfully introduced to the digital launch strategy for the product. And I personally was confirmed on two of my personal mantras I am following, the “from talking to walking” and the “focus on sweet spots”.
| CLIENT: Roche Pharma (as a Roche employee) | PROJECT TIME FRAME: June 2022 – January 2023 |
