Browsing: Digital strategy

In 2022 I had the great pleasure being a member of a cross-functional “digital squad” which was defining and executing…

Presentation about providing commercial value proof of customer experience approaches.

I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned…

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions,…

💡 Legal and compliance issues often arise late in project development.
💼 Teams in pharma or medtech face delays due to last-minute legal and compliance rejections.
⏰ Timelines and milestones are at risk, causing frustration and pressure on project teams.
🚫 Initial rejection leads to disappointment and anger towards legal and compliance.
🔄 An alternative approach involves early involvement of legal and compliance.
🤝 Engaging them from the start ensures proactive guidance and a collaborative environment.
🌟 Shifting from asking “is this compliant?” to “how can we make this compliant?” empowers legal and compliance as facilitators rather than blockers.
😊 This approach improves cooperation, potentially leading to happier legal and compliance teams and smoother project execution.

Already before the latest data privacy regulations had been released, an effective opt-in has always been key for any customer…

As the lead of the strategic initiative, I provided Actelion Pharmaceuticals with a digital customer & patient engagement strategy for…

Yes, pharma is behind most other industries in terms of digital transformation, e.g. of customer engagement and solutions. As a…