I am joining a fabulous crowd of smart colleagues, Ksenia Levina (Pierre Fabre), Pavel Bogdashov (Boehringer Ingelheim) and Tom Botting (ForgeDC), discussing “How Pharma can build more evidence-led omnichannel strategies in the age of AI“. Rob Verheul of Graphite Digital will be the host of the webinar on September 16th.
In a nutshell, the discussion will be about what better use of customer data looks like in omnichannel practice. And how teams can turn customer data into actionable insight, enable more confident engagement decisions, and – this could be on a lot of people’s minds – demonstrate the impact of omnichannel activities.
