Author: Christian Velten

Between 2019 and 2022, members of the Medical CX department (which I had the honor to lead) drove the evolution of (medical) customer services provided by Roche Pharma. We were supporting Digital Health, Personalized Healthcare and FMI divisions of the company with expertise about and implementation of customer services around their products, Typically being program-embedded contributors, working hand in hand with colleagues designing the products. Examples had been in-app customer services (Digital Health) or aligning medical services around the FMI portfolio to the enterprise approach.

The Medical Customer Experience department I had the pleasure to head at Roche Pharma (global), embraced the full value chain of digital customer touchpoints, medical content processes, internal customer engagement supporting platforms/tools, CX insights, and CX execution. As part of the overall ambition to provide customers and patients with better experiences with Roche, the Digital Customer Engagement sub-team took the effort to design a lean but advanced Digital Content Strategy which developed into a Digital Content Best Practices Framework. The team used the opportunity that most assets and aspects of end-to-end content processes were either homed in the department or…

I am proudly sharing that “CareRing“, the Roche internal community for employees who are patients or caregivers, has won the 2020 Reuters Pharma Awards Europe in the category ‘Most promising MVP/pilot’. The CareRing platform is homed in the Medical Customer Experience department I am heading. But I cannot claim too much contribution myself. I just gave CareRing a home at times of uncertainties, and acted as an internal sponsor. My sincere congratulations are going to a truly cross-enterprise team of enthusiasts and passionate individuals who are jointly leading and driving and who were doing a lot of things very right.…

Together with my team, we effectively consolidated the Roche medical portfolio of platforms & tools supporting customer and patient engagement. The Digital Engagement team in the Medical Customer Experience department – which I have the honor to lead – is managing all digital platforms, touchpoints and tools which are directly or indirectly serving Roche customers and patients. Examples are the Roche medical information portal, the ForPatients platform on clinical trials participation, and Medically, a non-promotional resource for healthcare professionals to exchange scientific information & developments. But also Roche-internal tools like an internal one-stop-shop for all information on Roche products, a…

“Empowering and equipping Europeans with health informationfor active personal health management and adherence to treatment” Gravitate Health (“A digital health information journey”) is an EU initiative aiming to equip and empower EU citizens with digital information tools that make them confident, active, and responsive in their patient journey and encourage safe use of medicines for better health and quality of life. To achieve this, the Gravitate Lens (G-lens®), which focuses on approved electronic product information (ePI) content, and offers a direction for patients to access trustworthy, up-to-date information that better meets their individual needs. Gravitate Health is set-up as a…

One of the first things which happened after I had started heading the Medical Customer Experience department at Roche Pharma (global) … was COVID-19. Almost overnight, we all had been pushed into the world of virtual teamwork and collaboration. And all our sales reps and medical liaison in the field had been pushed from visiting customers at their places to … well, yes, actually being mostly disconnected. Vice versa, customers and patients were also substantially disconnected from us. As a reaction to this situation, my team and I went into the lead with ad-hoc initiating and setting-up a corporate ‘COVID-19…

What can be better and give you more energy than combining two passions? In my case, this happened while working on the “CX Inspiration Hub”, which brought together my professional passion for customer experience (CX) and my personal enjoyment of creating digital media. It is also about giving something back. On my personal journey to mastering CX, I benefited greatly from colleagues from my own industry as well as other industries who shared their experiences and learnings, real-life examples that demonstrated proof of concepts, and inspirational ideas and quotes. With the CX Inspiration Hub, I would like to give back…

I joined Roche Pharma in Nov 2019 to build & develop the Medical Customer Experience department in the Global Medical Affairs organisation of the company. The Medical CX department is driven by the ambitions to … Based on truly amazing and excellent people, I have been able to develop a high performing, lean and value-chain-based team of Digital Engagement Leads, CX Leads, CX Insights Leads and Strategic CRM Leads. We jointly deliver on … CLIENT:Roche Pharma PDMA (Global Medical Affairs)(as a Roche employee)PROJECT TIME FRAME: November 2019 – January 2022

Nov 2019 – Jan 2022 / Roche Pharma Inside the global Medical Affairs organization, led the ambition to provide patients & HCPs with an excellent Roche customer experience, spanning brands. • Enabled outside-in driven innovation, resulting in impactful and scalable solutions and content. • Established innovative CX approaches and best-practices customized to pharma needs. Achievements Medical CX paving the way for customer feedback at Roche Pharma Achievements Intelligence Pharma January 16, 2022 Customer Driven Content Authoring … increasing significance of and trust in corporate answers to medical inquiries Achievements Pharma December 4, 2021 Making a pharma company’s TA more patient…

I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned with the development of a Global Digital Strategy for Actelion, which I had been leading in parallel. This included the identification & prioritization of business-relevant Janssen digital customer engagement assets for potential Actelion business use. With the intention that we could show Actelion benefiting from the new ‘mother’. Until I left the company EO October 2019, I had also been responsible for the bottom-up piloting of three prioritized solutions, each meeting customer needs related to a discrete market challenge, in different…