Author: Christian Velten

Together with my team, we effectively consolidated the Roche medical portfolio of platforms & tools supporting customer and patient engagement. The Digital Engagement team in the Medical Customer Experience department – which I have the honor to lead – is managing all digital platforms, touchpoints and tools which are directly or indirectly serving Roche customers and patients. Examples are the Roche medical information portal, the ForPatients platform on clinical trials participation, and Medically, a non-promotional resource for healthcare professionals to exchange scientific information & developments. But also Roche-internal tools like an internal one-stop-shop for all information on Roche products, a…

“Empowering and equipping Europeans with health informationfor active personal health management and adherence to treatment” Gravitate Health (“A digital health information journey”) is an EU initiative aiming to equip and empower EU citizens with digital information tools that make them confident, active, and responsive in their patient journey and encourage safe use of medicines for better health and quality of life. To achieve this, the Gravitate Lens (G-lens®), which focuses on approved electronic product information (ePI) content, and offers a direction for patients to access trustworthy, up-to-date information that better meets their individual needs. Gravitate Health is set-up as a…

During the boring COVID-19 lock-downs I rediscovered one of my childhoods hobbies, fishkeeping. I wanted to fight a bit the personal lows with my department, all being stuck at home alone for a few months already and likely a few more. So, I gave ourselves a summer-at-home challenge to do something creative. Something fun also bringing back positive energy. Something where we could remotely but jointly enjoy well invested quality time. I myself had the urgent need to do something with my hands, something creative and something real. Not just colorful slides on the screen but being perceptible by all…

One of the first things which happened after I had started heading the Medical Customer Experience department at Roche Pharma (global) … was COVID-19. Almost overnight, we all had been pushed into the world of virtual teamwork and collaboration. And all our sales reps and medical liaison in the field had been pushed from visiting customers at their places to … well, yes, actually being mostly disconnected. Vice versa, customers and patients were also substantially disconnected from us. As a reaction to this situation, my team and I went into the lead with ad-hoc initiating and setting-up a corporate ‘COVID-19…

What can be better and give you more energy than combining two passions? In my case, this happened while working on the “CX Inspiration Hub”, which brought together my professional passion for customer experience (CX) and my personal enjoyment of creating digital media. It is also about giving something back. On my personal journey to mastering CX, I benefited greatly from colleagues from my own industry as well as other industries who shared their experiences and learnings, real-life examples that demonstrated proof of concepts, and inspirational ideas and quotes. With the CX Inspiration Hub, I would like to give back…

I joined Roche Pharma in Nov 2019 to build & develop the Medical Customer Experience department in the Global Medical Affairs organisation of the company. The Medical CX department is driven by the ambitions to … Based on truly amazing and excellent people, I have been able to develop a high performing, lean and value-chain-based team of Digital Engagement Leads, CX Leads, CX Insights Leads and Strategic CRM Leads. We jointly deliver on … CLIENT:Roche Pharma PDMA (Global Medical Affairs)(as a Roche employee)PROJECT TIME FRAME: November 2019 – January 2022

Nov 2019 – Jan 2022 / Roche Pharma Inside the global Medical Affairs organization, led the ambition to provide patients & HCPs with an excellent Roche customer experience, spanning brands. • Enabled outside-in driven innovation, resulting in impactful and scalable solutions and content. • Established innovative CX approaches and best-practices customized to pharma needs. Achievements Medical CX paving the way for customer feedback at Roche Pharma Achievements Intelligence Pharma January 16, 2022 Customer Driven Content Authoring … increasing significance of and trust in corporate answers to medical inquiries Achievements Pharma December 4, 2021 Making a pharma company’s TA more patient…

I was leading the digital branch of the integration of Actelion into Janssen/J&J after the acquisition in 2018. This also aligned with the development of a Global Digital Strategy for Actelion, which I had been leading in parallel. This included the identification & prioritization of business-relevant Janssen digital customer engagement assets for potential Actelion business use. With the intention that we could show Actelion benefiting from the new ‘mother’. Until I left the company EO October 2019, I had also been responsible for the bottom-up piloting of three prioritized solutions, each meeting customer needs related to a discrete market challenge, in different…

‘Agility’, is without doubt a key enabler for digital transformation. Most organizations request their teams applying agile approaches to business . You might now that the agility idea originates from a revolution in IT software & tools development, where lean, flexible and iterative project management methods replaced the old way of doing projects with a huge gap of months if not years between specifying requirements and delivering/testing. One key principle of agile approaches is to fail quick, learn, and improve in an iterative way. Repeatedly, in short cycles. Flexibly and step-wise approaching the ideal solution starting from a minimum viable…

Digital Pharma is a hot topic those days. There currently is a virtual Tsunami of articles, blog posts, guidance, opinions, etc. on how to make our business more digital. But with all the things you will read and hear, there is an obvious question. Where to start, which measures to take first? Here I am going to share with your the 5 immediate actions I would take. 1. Push coordination (some call it “governance”) Today, in most life science companies I have seen so far, there seems to be a scattered rag rug of digital customer engagement activities. There will…