Recently, I joined Matt Wadyka from Inizio Medical for an exploration of what effective omnichannel customer engagement looks like for Medical Affairs in the pharmaceutical industry.
Drawing on perspectives from both inside pharma and across Medical Affairs, Matt and I discussed where organizations are making progress, what continues to get in the way, and how teams can move from activity to measurable impact. The conversation also brings in perspectives shared by the live audience.
We focussed on …
- What works well so far?
- What still doesn’t work?
- What is driving impact?
- How to measure and show proof of impact?
This is not a lecture, but a kind of fireside chat featuring two experts who come straight from Medical Affairs’ real life. Matt and I have previously worked together at the global medical affairs organization of Roche Pharma (PDMA).
Watch the recording of the Webinar at Inizio, please.
(it is for free, but you might have to register to access)
